Helping BabbleLabs
BabbleLabs uses deep learning to improve remote communication. Originally, it was a startup with a strong SDK that aimed to use AI to reduce speech noise and enhance clarity. Swipemarket managed their BabbleLabs creative and performance through being acquired by Cisco WebEx.
Vision : A Wonderful World Without Noise
As BabbleLabs prepared to come out of stealth mode, their main focus was on crafting a compelling narrative that would resonate with enterprise technology partners. I assisted in developing and producing a vision video that encapsulated their mission and established the tone for early partners and prospective clients across various use cases.
From the Founder of BabbleLabs
Kevan was part of our team at BabbleLabs for over 2 years – driving various go-to-market campaigns as well as the acquisition of 10k+ users. He and his team worked diligently with our senior leadership, flexing well with our ever-changing priorities. Our content was really fun to show off, and perhaps most importantly, we had fun making it.
Campaign Success: Testing the Waters with Top-of-Funnel Strategies
BabbleLabs needed to confirm their noise reduction technology met market demands. Our goal was to build trust, drive user engagement, and encourage beta testing.
ClearCloud Consumer Campaign: Bringing Noise-Reduction to Smartphones Videos
For the go-to-market campaign, we launched the ClearCloud app for tech-savvy consumers and audiophiles. The Professor featured a zoologist discussing amusement park rides, showcasing the app's noise reduction in challenging settings. Promoted on Meta, it attracted smartphone users, video creators, and wombat enthusiasts, achieving over 8,000 downloads with a customer acquisition cost (CAC) under $1.
The Professor for ClearCloud
ClearEdge Campaign: Noise-Free from the Edge
For ClearEdge technology, I ran a LinkedIn campaign targeting IT administrators and developers to deploy and test the software on their Windows PCs through LinkedIn. This creative reached over 100,000 developers and product managers from companies like Zoom and Cisco. BabbleLabs’ noise reduction technology proved ideal for conference calls, leading to its acquisition by Cisco, which now powers Webex for over 39 million daily users.
Conference Mayhem for ClearEdge