How I help Tecton
Tecton makes it easier and faster to turn raw data into AI-ready context, removing bottlenecks and empowering teams to build better models. I work closely with Tecton to create impactful campaigns and content that resonate with AI teams and showcase their innovative platform. As a video and creative development lead, I collaborate across the organization to develop content that elevates Tecton’s brand and celebrates their customers. For Tecton, I write, direct, and edit content that tells their story, engages their audience, and supports their marketing goals.
AI Coding Block
The first campaign with Tecton addresses the common tension between product teams and engineers that can slow down progress. The campaign features a Silicon Valley-style sketch asking: Can an engineer and PM overcome their differences to move ahead?
Coding Block | Full Episode
Coding Block | 30 Second Ad
Making LLMs Smarter
The second installment examines the challenge of supplying LLMs with rich, contextual data to enhance business utility. Tecton streamlines this by surpassing basic RAG architectures, optimizing LLMs with improved data.
Smarter LLMs | Full Episode
Smarter LLMs | 60 Second Ad
Tecton 1.0 Webinar
For the launch of Tecton 1.0, I helped produce a series of virtual segments designed to connect with both customers and prospects. The campaign featured a personal, engaging promo featuring Tecton technology evangelist Alex Gnibus, crafted to feel authentic and relatable, as though she produced it herself.
Tecton 1.0 | Webinar Promo
Virtual Customer Testimonials: Atlassian and Coinbase
Customer testimonials are crucial in B2B marketing, providing authentic insights that build trust and resonate with prospects. For Tecton, I take an active role in coaching customers before production, preparing them for interviews, and guiding the process through unscripted question and answer. This ensures the testimonials feel natural and relatable. While on-location filming is ideal, I add value by managing virtual production seamlessly—preparing customers, providing the necessary equipment, and ensuring the interviews create impactful, compelling content.
Tecton x Atlassian Webinar Segment
Tecton x Coinbase Webinar Segment