How I help Silver Peak
After ten years in WAN optimization, Silver Peak founder David Hughes recognized that cloud applications needed a new approach: Software-Defined WAN. As a creative producer and director, I helped Silver Peak craft the SD-WAN market through engaging films featuring employees, customers, and partners. These films played a key role in positioning Silver Peak as a leader in the industry and showcasing their innovative approach to WAN optimization.
Spotlight: Harley Davidson Testimonial
Streamlining Connectivity for Harley Davidson
SD-WAN Vision
In this documentary film, founder and CEO David Hughes, along with senior executives, discusses how the shift of applications from data centers to the cloud has driven Silver Peak to develop its SD-WAN technology.
Edge Connect
This product video, narrated by Rolf Muralt, the company's Vice President of Products, highlights the features and benefits of the Silver Peak Edge Connect platform. I assisted in directing Rolf through a question-and-answer format and created compelling lifestyle visuals with animated screenshots to make Edge Connect stand out.
High-Performance Customers
Silver Peak’s customer stories validated their solution across industries, company sizes, and personalities. These unscripted testimonials, featuring real IT heroes, proved invaluable from top-of-funnel awareness to sales communications.
High-Performance Networking for Shelby American
Modern Connections for Nuffield Health
Fueling the Funnel
Silver Peak used demand generation and account-based marketing to drive growth, fueled by 100+ videos.
Lightboard Films
Swipemarket developed the lightboard format for Silver Peak—a simple way for people to tell long-form technical and best practice stories. This allowed us to quickly develop 30 turnkey lightboard films and over 2 hours of engaging content.
SD-WAN Report
Silver Peak’s new series of SD-WAN cements the company as a thought and market leader, showcasing its expertise and promoting other marketing assets in its demand generation pipeline.