Back to School Marketing
Over 20% of schools across the country now require students to wear uniforms, with an increasing number of public schools adopting uniform policies. At the core of this program was driving affiliations with local school districts, fostering partnerships, and leveraging various marketing and sales channels. I managed the production of millions of print and digital communications through our school affiliates, ensuring we reached the right audiences. Additionally, I implemented a targeted digital marketing strategy that allowed us to segment and focus on the most relevant markets. Through these efforts, we built partnerships with over 20,000 schools and formed key collaborations on behalf of retailers including Walmart, JCPenney, Kohl’s, and Amazon. The program contributed to over $1B in market baskets each year, demonstrating the substantial impact of these efforts.
Clark County and Pasadena USD
This video highlights our partnerships with key school districts from our national donations campaign, including Clark County and Pasadena USD. In it, parents, principals, and district managers discuss the value of school uniform programs. The video was shared across the social media channels of both the districts and schools, and it was also utilized as a B2B asset to help promote our partnership program nationally among other districts.
Walin Elementary
A 30-second ad, promoted across district social channels and as pre-roll ads, raised awareness and engagement for Kohl and Chap’s back-to-school campaign, reinforcing our partnership with schools and supporting the value of uniforms in enhancing educational environments.
Walmart
The Walmart back-to-school campaign was cut into multiple assets, including pre-roll ads, as well as rich media for walmart.com, in store, and broadcast on YouTube in key zip codes to support local store sales. The campaign targeted families in need of school uniforms, driving awareness and foot traffic to Walmart locations during peak shopping times.
Nautica
The product shoot for Nautica Schoolwear was cut into hundreds of assets, which were then leveraged as digital ads across multiple platforms. These assets were also promoted through Kohl’s and Amazon digital platforms, delivering rich media content that reinforced the brand’s presence across all digital touchpoints.