Helping West
I help lead marketing for West Design & Build, a local Los Angeles General Contractor and Builder, creating their website and crafting storytelling across their projects, builds, and ethos for use across digital marketing channels.
West Website
West Design & Build is introducing a new generation of sustainable, luxury real estate to the Southern California market.
Aiming to attract potential homeowners, investors, and partners, the website features simple design elements, elegant copy, and a collection of videos, rich media, and original content that highlights West’s commitment to quality craftsmanship, sustainability, and exceptional customer care.
Rancho Santa Fe Estate
Set on 15 pristine acres in Rancho Santa Fe, this 10,000-square-foot estate embodies the perfect balance of grand sophistication and modern safety. Designed and built by West Design & Build, the home seamlessly integrates indoor and outdoor living, embracing the surrounding landscape while prioritizing both luxury and resilience. In this video, West’s Alexandria Klipstein previews the build just two months before its transformation is fully realized.
Building in Big Bear
In this short documentary, we meet Alex, the founder of West Design & Build, as he embarks on a halo property build in Big Bear. Alex introduces viewers—who are prospective investors and homeowners from across Southern California—to the city of Big Bear and the local area of Moonridge. He also discusses the challenges of constructing homes in the rugged mountain terrain.
Josh’s Testimonial
Los Angeles native Josh Jennings set out to build his dream cabin in Big Bear, purchasing a lot and selecting off-the-shelf plans—only to discover that constructing a home in an active fire and snow zone required expert guidance.
West stepped in to navigate the challenges, transforming his vision into Moonridge, a 1,600-square-foot mountain retreat that seamlessly integrates Passive House principles with the warmth and charm of a cozy getaway.
Sustainability
This video highlights West Development's commitment to responsible building by showcasing how they find beauty in reclaimed materials. By partnering with experts like Mike Davis, the company mills trees directly from the properties they work on, transforming them into stunning structural and decorative elements for each project.
Palm Springs Escape
Renowned for its warm climate, breathtaking scenery, and vibrant cultural scene, Palm Springs remains a top destination for travelers seeking a luxurious escape. With vacation rentals in high demand, the Avenida project underwent a full-scale renovation to create the ultimate getaway tailored for the Coachella Valley rental market.
In this video Alex shows a stunning four-bedroom, four-and-a-half-bathroom retreat complete with a 15-person hot tub for the perfect resort-style experience.